Kazakhstan
20M
people
Capital · Astana
The region’s largest economy. Astana and Almaty concentrate new-generation malls and most of the international brands already present.
The market
Central Asia is opening up. European houses are awaited
Five republics, 80 million people, capitals transforming before your eyes: Central Asia is one of the most dynamic regions in Eurasia, and one of the least covered by European brands. For a house, that is a rare advantage: arriving early.
80M
people across the region
5 to 9%
GDP growth in 2024, depending on the country
under 30
median age
4th
largest natural gas reserves worldwide, in Turkmenistan
Five markets, five capitals
The countries
Landmarks
Major houses are already there
The market is not a hypothesis: leading international houses already operate in the region. A few public examples.
Luxury and jewellery
- Louis Vuitton, Dior and Saint Laurent in Almaty
- Cartier and Tiffany & Co. in Almaty
- Premium multi-brand boutiques in every capital
Hospitality
- The Ritz-Carlton in Astana and Almaty
- The St. Regis in Astana
- Hyatt, Hilton and InterContinental in Tashkent
Retail and beauty
- Carrefour in Tashkent
- Zara and Mango in Almaty
- Yves Rocher across the region’s capitals
These brands are not Arche & Partners references: they illustrate the maturity of the market.
The momentum
A region under permanent construction
New cities are rising from the ground, business districts are reshaping Tashkent and Astana, latest-generation malls open every year. Governments invest massively in infrastructure, and a young, connected generation that travels between Dubai and Istanbul already knows European brands.
The demand exists. What is still missing are the brands themselves: in most of these capitals, European houses can be counted on one hand. The first to arrive will take the best places.